Top Five Tools Made To Make You Look and Feel Like An eCommerce Pro
When it comes to e-commerce, there is a wide variety of instruments you can consider to ensure your company’s success. To select the right tools, you must first distinguish your ultimate goal— making your customers happy. To measure the success of an eCommerce store, it must have held a memorable and meaningful experience. Optimizing such can ensure that your potential consumer becomes your optimal audience. In other words, turning a filled shopping cart empty through purchases.
How does a company facilitate this procedure? They make the shopping experience more user-friendly through the help of tools. Here are our top five must-have tools for your eCommerce store to have an extra edge on your competitors while distinguishing your business as user-friendly:
Vend is a cloud-based retail management software that specializes in an all-around point of sale system that can be implemented both within stores sales as well as the eCommerce business. For electronic commerce purposes, Vend provides a memorable and comfortable experience for customers from product selection all the way to checkout as well as acting as a simple interface for customization on a virtual storefront. A different asset in using Vend is their iPad Vend App, which enables you to build your customer base and provide them with a personalized checkout experience. This not only nurtures the essential VIP customer experience that your brand will thrive on but allows your clients to access features including but not limited to their marked favorite items, partial payments, discounts, product search, and store credits.
MailChimp MailChimp, an email marketing service, does much more than just that title. Once you have your virtual store, you have to nourish your audience with lots of love. This love can be shown by creating targeted campaigns, automated helpful product follow-ups and recommending products that will make your customers happy. In addition to enhancing the bridge between your company and your consumers, MailChimp provides you with detailed reports that aid in the improvement of your brand. MailChimp offers a free service as well as options to upgrade and is available for e-commerce platforms such as Shopify, Magento, BigCommerce, and WooComerce.
ZenDesk Focusing on the theme that customer experience is vital to a thriving company, such connections revolve around the relationship you build with your leads. ZenDesk is a platform that will help manage relationships with your consumers through proactive customer support and engagement at a reasonable price. The platform is scaled to meet the specific needs of your business as well as connecting amongst different platforms, by phone or by customizable ticketing system. Some distinguishing features that ZenDesk brings to the table are their complete live chat software that provides assistance to your customers in real-time. In virtual stores that lack the face to face interaction support, this is key. Also, ZenDesk is a great friend of many digital platforms ranging from social media management tools to accounting software. You would be silly to miss out on the opportunity to utilize this gem.
AdRoll Self-identifying as part data geek, part marketing whiz, AdRoll helps businesses take their consumer data into high-performance marketing. Known as one of the world’s most successful “real-time bidding” retargeting platform, AdRoll helps companies intelligently bid on advertising spaces in a matter of seconds targeting your audience on social media sites, search engines, and across various browsers to increase trafficking and ultimately purchases on your site. That is its whiz side; it is “geek” demeanor comes to life as it is algorithm can identify when people drop off your site and places specialized retargeting ads to drive them back. They use you, your company, as the bait to reel back in your potential customers while also giving you analysis on your results to find the most attractive ways to re-target your audience.
Abandon Aid The biggest threat to online shopping is the fear of your customer not turning their browsing into buying. Perhaps they forgot, maybe they had too many tabs to look it, the point is many times consumers abandon their shopping carts. Abandon Aid is the remedy that will solve this problem byreminding your customers through customized email templates that encourage them to come back and finish the buying process. Their easy to use email editor enables you to customize each message according to your brand’s identity so that your cart recovery campaign effortlessly aligns with the rest of your marketing campaigns. Abandon Aid also providesMulti-language and multi-currency support as well as expert consultation on campaign performance. Let this tool your guiding hand in never letting a potential customer leave empty handed.