The content you select is the fuel that drives your company’s brand in a particular direction. However, without the right platform to prompt that exposure, your groundbreaking insight might as well be non-existent. There is no denying it. We live in a social era where no two social media platforms are the same. Because of this, specific social networks have become known for different things. Let’s go over the leading mobile and desktop social networks along with what each one is known for that your company should be using.
I suppose this can act as a personal thank you to Mark Zuckerberg since we will begin by examining the utmost importance of using Facebook as the primary channel to spread information. With 1.5 billion monthly active users, if Facebook is not on your radar, you should reconsider your career choice. Facebook is the perfect platform to get your content out fast and with users sharing over 1 million links every 20 minutes, you can be sure you will gain immense traffic on your site.
Use Facebook’s visual opportunities to your advantage— change your profile and cover pictures to reflect current stories and campaigns. By doing so, you are letting your customer base know that you are active and keeping up with trends. Also, make the most use of the unique sharing feature Facebook offers. This will increase your brand visibility among your audiences friends and family, thus expanding your general audience entirely. Encourage your consumers to interact with your content by tagging themselves in pictures you share so that they are prone to being aware of your product without realizing it.
While Facebook’s general users are getting older, Twitter tends to lend itself to a younger crowd, where users range from 18-23 years old. Have you ever thought how many characters your thoughts take up? Ah Twitter, how many times have I had to rewrite my thoughts to fit your 140 character minimum! Nonetheless, this microblogging social site had managed to obtain 289 million active users who contribute to 9,100 tweets every second. This platform allows a brand to develop a distinct voice for themselves through Twitter’s fast-paced environment. The big key takeaways for using Twitter is that this platform facilitates a brand’s ability to tap into trending topics. Be sure to learn the lingo (including memes and hashtags) to use Twitter to its fullest potential. Use URL shorteners to make the 140 character cutoff and not lose essential content power.
While both Twitter and Facebook are accessible on both mobile and desktop devices, there are now other specific mobile platforms businesses should seek. Take for instance Snapchat, a relatively newly implemented platform that allows users to communicate by capturing short-lived images and videos. With over 100 million daily active users and 400 million snaps created per day, this platform is growing exceptionally fast. If you do not get on this bandwagon, you will be waving to your competitors from the other side of the finish line, the losing side. Popular amongst a younger demographic, businesses must create creative campaigns using Snapchats features to reach their target audiences.
There is a huge room for growth within the opportunity of firms using snapchat since only 1% of businesses use Snapchat as a marketing tool. By using snapchat, the brand can produce daily stories that engage and excite their audiences quickly creating a narrative for their company. Best tips for a new business experimenting with snap chat: Firstly, provide access to live events that your audience would not be able to view. Make sure to deliver private content by sharing things your followers would not usually see on other platforms. For instance, fashion icons Rebecca Minkoff and Michael Kors are known for using Snapchat to debut their collections to their follower base before they hit the runway. Even fashion icon , Sophia Amboruso of Nasty Gal, is on Snapchat Also, make sure to partner with influences as well as to offer contests, perks, and promotions to engage your users.
While Snapchat has dominated the scene for sending visual content to audiences, many businesses have begun using WhatsApp as a way to connect their consumers. With more than 456 million users, WhatsApp might be the perfect growing platform for any business. Text messaging has always been an everyday tool that has made its way into the business world. What makes WhatsApp different from other instant messaging platforms is their usability on a global level. WhatsApp does not obligate its users to fill out educational credentials or implementing the monetization of their users' numbers.
In other words, WhatsApp is an app for the people. With almost 50 billion messages exchanged in a single day through WhatsApp, every day is a new opportunity to penetrate new markets and broaden how a brand influences their audience. Important things to keep in mind when integrating WhatsApp with your business is to use the instant messaging platform for uninterrupted communication such as customer support as well as creatively using the platform to create and generate more business such as using WhatsApp to receive an order. This also can be facilitated through WhatsApp desktop option thus making it more accessible to a larger array of devices.
So whether you are trying to expand your company's current relationship with your already existing platforms or you are looking for new ones to implement, be sure to take to heart these key ideas. For more information about other trending and essential social networks to immerse your company in,check out this killer infographic provided by Leverage- new age media.