How to Gain More Traffic on your e-Commerce Website
Whether you are a small store on Etsy or a large company with an e-commerce store, the truth is that online traffic drives sales.40% of the world’s population has bought online, and will only continue doing so with the rise of social media. Devising ways to generate more traffic on your virtual store can be tricky, but here are four common practices you might already be using, but should be mastering for increased traffic:
Find Your Inner Storyteller-Create a Thought-Provoking Blog Experience
While content marketing is no new name to the game, it is still a hard to be the MVP. To most, content seems relatively straightforward: write a blog, post an imagine, maybe a meme or a GIF and there you go, you have got a blog. Hate to break it to the rest of the world; it is not that simple. Companies must create target cumbersome and quality content to receive the return they desire. Finding your company’s tone, the way in which you will generate most of your marketing content as well as blog content is crucial in attracting your audience. Speak in the language of your ideal customer, curate and create blog posts that will connect to your target consumer. With that, you bridge a gap that only exists because of online shopping. When used correctly, this shortcoming does not have to be a negative, but rather a positive
Capture Your Brand Through A New Lens- Produce and Publish Videos of Your Products/Services.
How many times have you not carried out buying something because you just weren’t sure how it would look like on your figure? One too many I am afraid. Video marketing is a growing tactic that not only will better help your buyers know what they are purchasing, but also generate traffic indirectly and directly onto your online site. Take for instance the UK Footwear Retailer Schuh, a company that through their YouTube channel, takes their buyers behind the scenes and grants them insider knowledge on everything involving shoes. Not to mention, they create awesomely creative videos to feature the shoes they sell. When it comes to creating and share videos, you can either self- host the video on your site which allows their site to rank for the videos. The other option is using a third party service like YouTube or Vimeo. A benefit in using these platforms it that your video will be hosted on their servers and won’t affect your site’s load time aka speed guaranteeing a less aggravating shopping experience for your customers.
Find A Greater Purpose- Social Media Campaigns
Social media campaigns should seem like a no-brainer, right? Wrong— most companies are taking the wrong approach to an incredibly lucrative avenue. Social campaigns should be used to drive brand awareness and engagement, to make the customer the protagonist in the story of your brand,not to drive leads. Do not use social media campaigns as a one-way road of communication. Interact with your customers, answer questions through your active social media platforms, make them aware that you care.
Encourage Interaction-Reviews are Essential
Did you know that only 12% of online consumers do not read reviews when determining if they like a business or not? This means that consumers trust other consumers more than they trust your brand. Use that to your advantage, make sure you too value the reviews on your site by promoting your buyers to leave reviews. Personal recommendations drive the buying process immensely. User reviews also keep your pages fresh allowing search engines regularly to refresh their placing of your site with new content. People who leave reviews should be your company’s best friends— they take the time to share their experience with your business with friends. They are going half way to meet your needs, to be a part of your story.