Selecting the rightplatform for your eCommerce store is essential in making an impact on your brand’s position and identity in your industry. To have a top-notch online store your platform should offer you a few things. For starters, a variety of built-in features at a reasonable price, the ability to scale up on apps, designs that do not require you to know how to code. The platform should also offer support guides to walk the internet challenged through each process and an eCommerce software support team that acts as your family when you need a shoulder to cry on. Given that there are hundreds of software to choose from, all adding new features to facilitate their user’s experience, it’s important to narrow down the options correctly.
Starting from the ground up, ‘Shopify’is a company that develops computer software for online stores and retail point of sale functions. Amongst the popular choice for smaller businesses, Shopify has many assets, but one of the main things in their favor is their easy to use admin interface along with its design. Shopify aims to make even the non-experienced, content management system users look like pros through their solution. They offer this level of instant expertise through a wide variety of well-made design themes that are offered both on their free and premium plans. Shopify is also a dear friend of SEO enabling custom title tags, meta descriptions, as well as canonical tags.
If you are not planning to open a large online store,‘WooCommerce’ might be your best bet. WooCoomerce offers a “free” eCommerce plugin that enables shop facilities on any existing WordPress website. I use quotations around the word free because while there is no fee to download the WooCommerce plugin to your WordPress website, there are certain costs associated with the integration of WooCommerce as a shopping cart. But, let’s stick on the pro’s shall we? WooCommerce gains a lot of advantages as it is completely customizable with several themes to choose from as well as design an entirely new one. The plugin has an intuitive admin panel that is extremely user-friendly— anyone can easily understand and manage this board. So if you already have a WordPress site, you’re already halfway to a world filled with available plugins and easy navigation!
Where smaller businesses use Shopify and WooCommerce,‘Magento’ is a platform that can work with both larger and smaller companies but is a better fit for large-scale retailers who aim to build high-end e-commerce websites. Perhaps one of Magento's greatest assets is its high level of security and is easily customizable and scalable to a company’s needs. The platform also offers many features that make it such a powerhouse for large scale companies to work with such as multiple storefronts, multi-language, and multi-currency support. Magento also ranks high in its user-friendly admin software, intuitive navigation, search engine optimization, and mobile friendliness making it a top contender for a break into the ever growing mCommerce as well as eCommerce world.
Both Magento and our next recommended software platform, 'Demandware', power large amounts of online stores in the world. Demandware offers a cloud-based platform for retailers that offers a fully hosted service. All of Demandware’s management infrastructure is handled internally rather than through a company’s development team, which makes things easier on your end to manage. Demandware positions themselves firmly as an omnichannel platform where they successfully intertwine e-commerce, POS (Point of Sale), and order management into one solution, their own. One of Demandware’s key selling points that distinguish them from other solutions is the platform’s advanced data collection as well as analysis of your company. Through such measures, Demandware can set up a feed of information gathered into your email marketing service to send personalized messages. The same data can also be used to deliver custom product recommendations to your online store users thus creating an offline interpersonal component.
So no matter what size your operation is, what features you are looking to hone in on and enhance your online store presence, know there is a solution there for you. Read up on each solution’s website for more information on what platform to choose.