Creating a top-notch landing page can be a dream come true if you know what your goal for the page is. Once you know the type of landing page you desire, you can infuse the needed elements to make it an original page. With an original page, that follows the criteria provided below; there's no question that your conversion rates will soar.
An effective landing page must grab a user's attention instantaneously. On average, a brand will have about 8 seconds to grab their visitors attention after landing on your website. These 8 seconds, while minuscule, are pivotal to keep them content and browsing. To make your brand worthwhile of a potential customer is the task of a master UVP- unique value proposition. Your UVP is an all inclusive statement that describes the benefit you are offering, how you can solve your customer's needs, and how you are unique amongst your competition.
For starters, through your UVP, you must address how your client will benefit from being on your site. Ensure that your page should have a design that is consistent with the marketing campaign that brought in the user. For example, if you are searching "Little Black Dreses" on Google, make sure that the page connected to the search inquiry is that of black dresses. By ensuring that the page a user links to is one matching what they are looking for, you are one step ahead of making your landing page easy and accessible.
Having a clear CTA (call to action) is imperative in guiding your prospect in the direction they need, and that your site supports that. If a potential buyer is on a product page, the call to action must be extremely clear (click to buy, save now, etc).The best CTA's have the following: a single objective, do not provide links that take you elsewhere, stand out (through design and placement on page) and start with a verb to incentivize an action (get, start, sign up, download, etc.).
But before someone feels inclined to utilize any CTA's you must instill a sense of trust and credibility on your website. In the world of the Internet, how can you be sure you're trusted? An excellent way to build that confidence is by providing testimonials through content marketing. People trust other people and by providing prospective customers reviews and or quotes from previous buyers and or loyal consumers, you are welcoming a new user into your family. By producing and presenting content such as blog posts, webinars, video tutorials and interviews, you can establish your brand as a well-versed player in your niche.
Once you've gotten this far down the checklist for a successful e-Commerce landing page, attention to detail and design is the final checkpoint. Putting together an A+ landing page is not easy in the slightest. If you begin to follow the suggested steps previously stated, the design aesthetic for your site will be the icing on the cake. Be sure to incorporate a consistent marketing image, utilizing CTA's as well as personal recommendations, and the design aesthetic will balance out the rest.