You have probably never heard of the app that is huge in China, changing the face of instant messaging platforms for us all. Hopefully, after reading this, you will see the value of implementing the instant messaging platform into your business.
Across China, WeChat is daily used for in-store payments, online shopping, transportation, as well as other implementations.The same way a business can not implement most markets without a Facebook presence, you cannot penetrate the Chinese market without WeChat. The WeChat universe is relatively uncharted territory to markets other than China, but that does not mean it is not accessible.
Here are some key ideas to bear in mind when trying to connect your business with the WeChat network in China.
Culture Shock: The App was designed initially for a modern-day China, a reality that is entirely different to China before 1980.
Understanding the contrasting differences between age demographics in China is pivotal to use the instant messaging service appropriately in China. For instance, those who were born after 1990 did not experience as much the bad parts of the Chinese market and thus are more willing to spend than the older crowd. This information is key to know whom to target your business with through the app.
Promote Your Brand With Your New BFF: KOL, Key Opinion Leaders.
Key opinion leaders are one of the greatest driving factors in Chinese product sales. KOL's can include but are not limited to celebrities, industry leaders, or someone with a large number of followers on the app who becomes an "internet celebrity" in a sense, known as wang hong.
Be Unique: The Chinese market values authenticity.
The Chinese have a focus on quality and standards when it comes to purchasing products. Be sure to have developed your brand strategically before entering the Chinese market given that the consumer attitude prioritizes the best of the best.